For the Win pdf epub mobi txt 電子書 下載 2024


For the Win

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Kevin Werbach
Wharton Digital Press
2012-10-2
148
USD 15.99
Paperback
9781613630235

圖書標籤: Gamification  遊戲思維  game  遊戲化  商業  business  經濟學  設計   


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发表于2024-12-23

For the Win epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

For the Win epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

For the Win pdf epub mobi txt 電子書 下載 2024



圖書描述

Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

For the Win 下載 mobi epub pdf txt 電子書

著者簡介

Kevin Werbach is an associate professor of legal studies and business ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He co-led the review of the Federal Communications Commission for the Obama-Biden Transition Project. Called “one of the few policy wonks who really got it” by Wired, he helped develop the United States Government’s e-commerce policy, shaped the FCC's approach to Internet issues, and authored Digital Tornado, the first comprehensive analysis of the implications of the Internet. A sought-after speaker and commentator, Werbach appears frequently in print and broadcast media including CNN, CNBC, NPR, ABC News, USA Today, The New York Times, The Wall Street Journal, and The Washington Post. His writing has appeared in Harvard Business Review, Fortune, The Industry Standard, The Philadelphia Inquirer, and Slate, among other publications. He blogs at http://werblog.com and tweets at @kwerb.

Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is a professor of law at New York Law School and the director of the school’s Institute for Information Law & Policy. He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. His research has appeared in journals such as the California Law Review, the Texas Law Review, the William & Mary Law Review, and the Journal of Legal Education. Hunter is a judge for the resolution of domain name disputes for the World Intellectual Property Organization, and is on the editorial board of numerous journals. He was one of the first scholars to examine the social significance of virtual worlds, and he co-founded the scholarly blog Terra Nova (terranova.blogs.com).


圖書目錄


For the Win pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

遊戲觀點看商業

評分

werbach大神 gamification入門作!

評分

遊戲觀點看商業

評分

werbach大神 gamification入門作!

評分

werbach大神 gamification入門作!

讀後感

評分

評分

### 游戏化的概念是在非游戏情境中,使用游戏元素和游戏设计技术。包括三个概念,游戏元素、游戏设计技术和游戏设计的情境。 ### 乐趣理论,在日常生活中创造不经意的乐趣,从而改变人们的行为习惯。通过创造游戏乐趣来实现更多的现实目标。游戏化设计的目的还是现实的目的,但...  

評分

評分

游戏化的核心是帮助我们从必须做的事情中发现乐趣。通过让流程有趣而使得商业产生吸引力。而现实的情况就是丧失参与的意愿,失去工作的动力,剥夺应有的权利,被切断本应存在的联系。 游戏其实可以激发众包行为,大家参与才是真正的参与。能提让大家不断追逐结果,同时不断提高...  

評分

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For the Win pdf epub mobi txt 電子書 下載 2024


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