Brands pdf epub mobi txt 电子书 下载 2024


Brands

简体网页||繁体网页
Celia Lury
Routledge
2004-09-29
208
USD 39.95
Paperback
9780415251839

图书标签: cultural-studies  Goldsmiths,Branding   


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发表于2024-12-25

Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brands pdf epub mobi txt 电子书 下载 2024



图书描述

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they?

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand

Illustrated with many examples, the book argues that brands:

* mediate the supply and demand of products and services in a global economy

* frame the activities of the market by functioning as an interface

* communicate interactively, selectively promoting and inhibiting communication between producers and consumers

* operate as a public currency while being legally protected as private property in law

* introduce sensation, qualities and affect into the quantitative calculations of the market

* organize the logics of global flows of products, people, images and events.

This book will be essential reading for students of sociology, cultural studies and consumption.</P>

Brands 下载 mobi epub pdf txt 电子书

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常用标签里竟然有goldsmiths...莫非金匠人才看?

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