這是一本:

對世界經濟及商業最富洞察力和預見性的巨作！

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全球銷售近1000萬冊

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IBM全體員工人手一冊

《金融時報》與高盛2005年度最佳商業圖書

When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004, what will they say was the most crucial development? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations, giving them a huge new stake in the success of globalization? And with this flattening of the globe, which requires us to run faster in order to stay in place, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner?

In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Tom Nissley

Before 9/11, New York Times columnist Friedman was best known as the author of The Lexus and the Olive Tree, one of the major popular accounts of globalization and its discontents. Having devoted most of the last four years of his column to the latter as embodied by the Middle East, Friedman picks up where he left off, saving al-Qaeda et al. for the close. For Friedman, cheap, ubiquitous telecommunications have finally obliterated all impediments to international competition, and the dawning "flat world" is a jungle pitting "lions" and "gazelles," where "economic stability is not going to be a feature" and "the weak will fall farther behind." Rugged, adaptable entrepreneurs, by contrast, will be empowered. The service sector (telemarketing, accounting, computer programming, engineering and scientific research, etc.), will be further outsourced to the English-spoken abroad; manufacturing, meanwhile, will continue to be off-shored to China. As anyone who reads his column knows, Friedman agrees with the transnational business executives who are his main sources that these developments are desirable and unstoppable, and that American workers should be preparing to "create value through leadership" and "sell personality." This is all familiar stuff by now, but the last 100 pages on the economic and political roots of global Islamism are filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes.

Although it may be catchy, the title of New York Times columnist Friedman's latest book needs explaining. "Flat" here means "level," as in the level playing field on which virtually any nation can now compete, thanks to the explosion of global telecommunications, including the Internet as well as the transfer of information from First World to Third--and back. There's also a leveling of hierarchies within organizations, thanks to the increasing democratization of information from sources such as the Web. Friedman cites 10 forces that have caused this "flattening," including the fall of the Berlin Wall ("We could not think globally about the world when the Berlin Wall was there," said one economist), the emergence of Netscape as an Internet platform, workflow software, open sourcing, outsourcing, the streamlining of the supply chain (witness Wal-Mart), the organization of information on the Internet (Google, Yahoo), and the ubiquity of powerful personal telecommunications devices. Friedman is very thorough at projecting the consequences of these changes, noting the benefits we all share from this hyper-globalization, while realistically addressing, for example, the challenges American workers will face in the coming decades from talented, highly motivated workforces in such countries as India and China. A little more humor might have offset the author's trademark earnestness; still, as he has with other global issues, Friedman brings coherence and a workable plan of action to the fundamental changes our world is experiencing.

　　　　　　　　　　　　　　　　　　　　　　　　　　Alan Moores

Adult/High School–This brilliantly paced, articulate, and accessible explanation of today's world is an ideal title for tech-savvy teens. Friedman's thesis is that connectedness by computer is leveling the playing field, giving individuals the ability to collaborate and compete in real time on a global scale. While the author is optimistic about the future, seeing progress in every field from architecture to zoology, he is aware that terrorists are also using computers to attack the very trends that make progress plausible and reasonable. This is a smart and essential read for those who will be expected to live and work in this new global environment

　　　　　　　　　　　　　　　　　　　　　　　　–Alan Gropman, National Defense University, Washington, DC

Distance has been annihilated. Your X rays are sent to India, your job to China. In a flat world the U.S. must seize every technological advantage and put the "oomph" we gave the moon shot into breaking our oil habit. (Although the writer suspects that he will be sent to the moon before "W." gets the message.) Narrator Oliver Wyman does a superb job. First he's the irrepressible American, then the Indian gentleman, and finally the Chinese whose English is formal but broken. The audiobook technology that enables us to take in so much information while caught in traffic or scrubbing a pan is precisely the sort of handhold Friedman would urge us all to grasp, and with both hands. B.H.C. Winner of AudioFile Earphones Award

Friedman, nominally a liberal, has historically taken the middle path and supported laissez-faire capitalism, globalization, and the power of institutions like the International Monetary Fund. Ever optimistic about globalization, he pleases its proponents and disappoints its detractors in The World Is Flat. There’s no doubt that Friedman asks timely questions, even if he sometimes shirks definitive answers. Although he acknowledges terrorism’s global weight, he identifies an even more potent force shaping global economics and politics: the "triple convergence—of new players, on a new playing field, developing new processes … for horizontal collaboration," particularly in China and India. Friedman’s story comes alive as we meet the movers and shakers of Globalization 3.0, eavesdrop on Friedman’s interviews, and witness collaborations in progress. Friedman’s personal journey, if slightly padded, makes for entertaining and accessible reading. Yet critics, even those who support globalization, differed on Friedman’s thesis; India, for example, has not yet become the global superpower he describes; many scholars still describe the "flat world" as a nicer name for "cheap labor." Friedman also less effectively analyzes the effects of Globalization 3.0 than its players, and embraces technological determinism at the expense of thoroughly considering major political factors (like terrorist networks, which he’s previously compared to World War III). No matter your stance on the benefits or pitfalls of globalization, The World Is Flat is an important, thought-provoking book—even if Friedman’s answer to unresolved issues is, "Sort that out."

Thomas L. Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the author of three best-selling books: From Beiruit to Jerusalem (FSG, 1989), winner of the National Book Award for nonfiction and still considered to be the definitive work on the Middle East, The Lexus and the Olive Tree: Understanding Globalization (FSG, 1999), and Longitudes and Attitudes: Exploring the World After September 11 (FSG, 2002). He lives in Bethesda, Maryland, with his family.

《世界是平的》中文版 精裝版

《世界是平的》中文版 《世界是平的》中文版 平裝版

托馬斯·弗裏德曼是《紐約時報》的專欄作傢，曾三次贏得普利策奬。在其1999年齣版的經典著作《瞭解全球化：淩誌汽車與橄欖樹》當中，他提齣瞭新科技和全球化與傳統文化的聯係，引發瞭西方學界一場關於全球化問題的大爭論。他認為現在的社會必定抵擋不瞭全球化的浪潮，全球化的趨勢是不可阻擋的。在《世界是平的：21世紀簡史》齣版之前，他已經是美國公認最有影響力的新聞工作者。