Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look.Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. Filled with inspiring images, "Penguin by Design" demonstrates just how difficult it is not to judge a book by its cover.

菲尔·巴恩斯，1958年生于英国威斯特莫兰郡的肯德尔小镇。1985年毕业于圣马丁艺术学院，1987年毕业于皇家艺术学院。1991年至今在中央圣马丁艺术与设计学院任高级讲师。2002年与安德鲁·哈斯兰合著《字体和排版印刷术》，2003年与凯瑟琳·迪克森合著《标识：环境中的字体》，均由劳伦斯·金出版社出版。他同时也是一位自由职业平面设计师，客户有英国手工艺协会、伦敦歌德学院、马特画廊和蒙纳字体公司等。他的作品中常常出现他自己设计的字体，其中有三种已经公开发布，并被广泛使用，包括Fuse公司推出的Can You? (1991) 和 Ushaw (1994)，以及莱诺字体公司(Linotype)于2003年推出的VereDignum。