The Tipping Point pdf epub mobi txt 电子书下载 2024

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[加拿大] 马尔科姆·格拉德威尔

Little, Brown Adult

2005-01-01

USD 23.98

Audio CD

9781586217457

图书标签: 心理学思维 MalcolmGladwell thinking English 社会学商业 bestseller

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发表于2024-04-28

The Tipping Point epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Tipping Point pdf epub mobi txt 电子书下载 2024

图书描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 下载 mobi epub pdf txt 电子书

著者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.