The Tipping Point pdf epub mobi txt 电子书下载 2024

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[加拿大] 马尔科姆·格拉德威尔

Little, Brown Adult

2005-01-01

USD 23.98

Audio CD

9781586217457

图书标签: 心理学思维 MalcolmGladwell thinking English 社会学商业 bestseller

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发表于2024-11-22

The Tipping Point epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Tipping Point pdf epub mobi txt 电子书下载 2024

图书描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 下载 mobi epub pdf txt 电子书

著者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

图书目录

The Tipping Point pdf epub mobi txt 电子书下载

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用户评价

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例证啰唆，反复地说……

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例证啰唆，反复地说……

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listened as audiobook, not quite enlightening.

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the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了！

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better than freakonomics

读后感

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过去读过一次，觉得还好而已。有一些不错的点子，不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick，有更深层次的讨论和更详细的例子。 ============================================== 　　传播的媒介（人）：　　　　super connect...

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本以为像我这种很少读畅销书更少接触原著的人，碰上明显翻译错误的机会很少，但这个小概率事件还是让我碰上了。《引爆点》第118页，作者引用了一个智力游戏做案例，下面是原文： “想一想下面这个智力游戏。假设有四张牌，上面写有A、D、3和6，游戏的规则是，如果牌的...

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The Tipping Point pdf epub mobi txt 电子书下载 2024