"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
读完这本书之后才发现,原来一个人的生活可以这么多彩,一个人的人生可以这么“有趣”。向伟大的人致敬,向未来的自己点赞!“世界可以变得更好,我们有责任用经验、金融资源来解决一些社会问题。这可能要等上10年至20年才有变化,但这也让后人知道我们曾经努力过。” 每一个坎...
评分 评分嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...
评分能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...
评分理查德布兰森之所以牛逼,大概是因为: 1. 有双好爸妈,给孩子足够的自由,让他去做自己想要的事情,支持帮助他做自己想做的事情。 2. 从小就不守常规,做些破格的事情,长大后也保持着冒险精神,愿意多方尝试。他在书里引用了这样一句王尔德的话:比臭名昭著更糟的是默默无闻...
很好的活着的人的传记。从小讲他娘亲的时候,就定了作者热爱冒险、挑战和“人生只过一次”的人生基调。中间部分有点碎,主要是virgin的发展和他个人生活的发展,和BA的官司是结尾高潮,也适合中国商人,看看如果和有政府背景的人交恶,该如何继续并翻身(有可能么)... | 听的时候,有声书偶尔有间断,巨大的噪音艹艹艹 | BA被描的好黑,不知道是否是一家之言
评分读了一半,细节太丰富,有点絮叨了
评分嘿嘿这个题目会不会让有些人产生歧义呢?此Virgin非彼Virgin,是大名鼎鼎的维珍公司啦~这个老板的business sense真是好,growth comes with pressure and pressure make you thrive.
评分读了一半,细节太丰富,有点絮叨了
评分读了一半,细节太丰富,有点絮叨了
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