More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah’s Show?
• The Persistence of Really Bad Ideas
• The Seduction of "Good Enough"
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen."
具體描述
讀後感
評分
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用戶評價
還不錯，推薦。Small is the new big only when the person running the small thinks big. Don’t wait. Get small. Think big.
评分Seth Godin的精華博文集，每篇文章都很短，集中講一個觀點或道理。就像作者在前言裏提的，不適閤集中閱讀，有空翻幾篇挺好的。
评分浮躁的人啊， 不過這書還是有道理在裏麵的
评分最愛Seth Godin。未來商業社會，小型公司和商業模型會有旺盛的生命力。與之對應的大公司弊端顯現，決策慢，市場反應遲鈍，改變成本大。小公司要在正確的品類和方嚮，方可快速成長。
评分Seth Godin的精華博文集，每篇文章都很短，集中講一個觀點或道理。就像作者在前言裏提的，不適閤集中閱讀，有空翻幾篇挺好的。
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