The Why of Consumption pdf epub mobi txt 电子书下载 2024

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Ratneshwar, S. (EDT)/ Mick, David Glen/ Huffman, Cynthia

Routledge

2003-6-5

352

USD 73.95

Paperback

9780415316170

图书标签: Consumption 市场研究 CB

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发表于2024-06-30

The Why of Consumption epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Why of Consumption pdf epub mobi txt 电子书下载 2024

图书描述

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject. Formerly only available in Hardback.

The Why of Consumption 下载 mobi epub pdf txt 电子书

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The Why of Consumption pdf epub mobi txt 电子书下载

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