HOW CUSTOMERS THINK pdf epub mobi txt 电子书下载 2024

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Gerald Zaltman

Harvard Business School Press

2003-02-21

352

USD 29.95

Hardcover

9781578518265

图书标签: 营销心理学思维商业 business Methods MMM

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发表于2024-11-26

HOW CUSTOMERS THINK epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

HOW CUSTOMERS THINK pdf epub mobi txt 电子书下载 2024

图书描述

How to unlock the hidden 95% of the customer's mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter metaphor elicitation, response latency, and implicit association techniques, to name a few-;that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

HOW CUSTOMERS THINK 下载 mobi epub pdf txt 电子书