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The Best of Branding pdf epub mobi txt 電子書下載 2024

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James R. Gregory

McGraw-Hill

2003-10-21

288

USD 39.95

Hardcover

9780071403290

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发表于2024-11-25

The Best of Branding epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Best of Branding pdf epub mobi txt 電子書下載 2024

圖書描述

In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.</p>

In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.</p>

The Best of Branding 下載 mobi epub pdf txt 電子書