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The Best of Branding pdf epub mobi txt 电子书下载 2024

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James R. Gregory

McGraw-Hill

2003-10-21

288

USD 39.95

Hardcover

9780071403290

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发表于2024-11-07

The Best of Branding epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Best of Branding pdf epub mobi txt 电子书下载 2024

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In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.</p>

In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.</p>

The Best of Branding 下载 mobi epub pdf txt 电子书