图书标签: 传记 商业 管理 Starbucks Business 英文原版 英文 自传
发表于2024-05-09
Pour Your Heart Into It pdf epub mobi txt 电子书 下载 2024
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
From Library Journal
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Book Dimension
Height (mm) 229 Width (mm) 152
1982年时,舒尔茨是一家生产厨房设备的瑞典公司的副总裁兼美国分公司经理。一次,他在西雅图的星巴克咖啡馆被手磨的、现调配的咖啡所吸引。几乎在一瞬间,舒尔茨就决定与神奇的咖啡签下终生契约。舒尔茨加盟星巴克后成为市场与零售部经理。到1987年,舒尔茨买下了星巴克,然后将其调教成全美“领先的零售商、美味蛋糕的提供者及独具魅力的咖啡品牌”。
霍华德·舒尔茨是Maveron LLC风险投资集团的创始人之一,Maveron LLC的第一笔投资是目前全球最大的个人网上交易社区Ebay。2001年,作为一名狂热的体育爱好者,舒尔茨和一群个人投资者建立了西雅图篮球俱乐部集团。同年,集团购买了NBA的西雅图超音速队和WNBA的西雅图风暴队。2004年6月,舒尔茨当选为梦工厂动画SKG公司的董事会成员。
前半比后半本好看,越往后越鸡汤了。
评分Starbucks
评分高中读的书..然后在班上被偷了
评分一本感情充沛、 信息丰富的传记,虚与委蛇、沽名钓誉的商业人物传记到处都是,像舒尔茨这样倾囊相授的并不多见。
评分interesting and thought provoking. "No matter how much clamor surrounds us, we have to make sure we can still hear the music."
学校图书馆借的,5月28日看的。会看的原因很简单,因为是关于“星巴克”的传记。 先声明,小样我并不赞同封面上冠以霍华德·舒尔茨的一个头衔:星巴克创始人。为什么这么说?看了传记,你就知道:其实是先有一帮人开了星巴克,然后霍华德再加入了星巴克,但因为经营理念的...
评分去过星巴克,你就会爱上它。为什么?说不出来。就像恋爱一样,是一种感觉。星巴克有一种独特的氛围,有一种独特的魅力,一种让你不得不爱的魅力。不同地方的星巴克有不同的装修风格,有不同的特色,但是给人的感觉却是相同的:星巴克是心灵的港湾。 这本书与其说是Schultz在讲...
评分学校图书馆借的,5月28日看的。会看的原因很简单,因为是关于“星巴克”的传记。 先声明,小样我并不赞同封面上冠以霍华德·舒尔茨的一个头衔:星巴克创始人。为什么这么说?看了传记,你就知道:其实是先有一帮人开了星巴克,然后霍华德再加入了星巴克,但因为经营理念的...
评分如今的社会,已经习惯于把所有的成功都归于传奇:聪明绝顶的人,灵光一闪的创意瞬间,如期而至的财富。成功背后的经历,不过是背景中的佐料,让舞台下流着口水的观众艳羡不已。 与此不同的是,更多的商业教导,在MBA的专业表达中,你总是听到这样词汇:商业模式、市场规模、...
Pour Your Heart Into It pdf epub mobi txt 电子书 下载 2024