图书标签: 大败局 財經 管理 战略 愚蠢 stupidity
发表于2024-11-05
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters pdf epub mobi txt 电子书 下载 2024
This book is an eye-opener to the differences between how software gets built and how it gets sold. -- Michael Ernest, JavaRanch Sheriff Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. -- Valentin Crettaz, Val's Blog: Stuff for software engineers and Java addicts The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one. -- Jeff "Hemos" Bates, Director, OSDN Online and Executive Editor, Slashdot.org Rick Chapman knows where the bodies are buriedwhen most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight. -- Jonathan Angel, Senior Editor, West Coast, Adweek's "Technology Marketing" Magazine Gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we've come (and not come) in high technology...a fun read, with many invaluable lessons. -- Brenda Bennett South, Vice President, Weber Shandwick An invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. -- Alyssa Dver, "BusinessWeek" Special Sections Contributor Having followed many of these companies and products over the years, I'd often wondered why such smart people made such weird choices. Rick Chapman has many of the answers. -- James Fallows, former editor-in-chief, "US News and World Report," and regular writer for "The Atlantic" "In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), "In Search of Stupidity" is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
關於各公司成敗起伏部分好看。
评分關於各公司成敗起伏部分好看。
评分關於各公司成敗起伏部分好看。
评分關於各公司成敗起伏部分好看。
评分關於各公司成敗起伏部分好看。
这确实是一本让我感觉相逢恨晚的一本好书,如果你在软件业的开发、管理上辗转过5、6年以上,相信也你会有一样的感觉。虽然名为IT大败局,但里面的例子多是软件产品的例子。 你是否和我一样曾经经历过“缩水产品的阴霾”?我们的产品必须有多个版本,满足不同用户的需要...
评分本书讲述了IT行业内的诸多故事,但是却根本没有从故事中真正汲取所谓的失败原因,至多只能是一个个故事的罗列。而且讲故事的水平也有限,有卖弄文笔和所谓的“内幕”之嫌,缺少吸引人心的情节描写。我看了一半就放下了。
评分这确实是一本让我感觉相逢恨晚的一本好书,如果你在软件业的开发、管理上辗转过5、6年以上,相信也你会有一样的感觉。虽然名为IT大败局,但里面的例子多是软件产品的例子。 你是否和我一样曾经经历过“缩水产品的阴霾”?我们的产品必须有多个版本,满足不同用户的需要...
评分还是在大学的时候看的这本书,最近努力寻找它,好像被遗忘在读书的城市没有带在身边。 书中的一些案例分析的比较靠谱,这些失败的教训总结成可供记录的原则,事情的成败总是不能够从当初下决定的时候就能够预见到的,所以有些人物的眼光之后就可以被很多人称赞,每个企业...
评分这确实是一本让我感觉相逢恨晚的一本好书,如果你在软件业的开发、管理上辗转过5、6年以上,相信也你会有一样的感觉。虽然名为IT大败局,但里面的例子多是软件产品的例子。 你是否和我一样曾经经历过“缩水产品的阴霾”?我们的产品必须有多个版本,满足不同用户的需要...
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters pdf epub mobi txt 电子书 下载 2024