All American Ads of the 60's pdf epub mobi txt 电子书 下载 2024


All American Ads of the 60's

简体网页||繁体网页
Jim Heimann
Taschen
2002-12-1
960
USD 39.99
Paperback
9783822811597

图书标签: 六十年代  广告史  艺术设计  艺术  美国  学校图书馆  visual-culture  the   


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发表于2024-11-22

All American Ads of the 60's epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

All American Ads of the 60's epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

All American Ads of the 60's pdf epub mobi txt 电子书 下载 2024



图书描述

60s Americana galore!

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets-"just add water") while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas give cartons of Luckies") to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

The editor:

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.

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