Trade Show and Event Marketing pdf epub mobi txt 电子书下载 2024

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Ruth Stevens

South-Western Educational Pub

2005-2-15

352

USD 72.95

Hardcover

9780324206241

图书标签: 会展 mkt

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发表于2024-10-04

Trade Show and Event Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Trade Show and Event Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.

Trade Show and Event Marketing 下载 mobi epub pdf txt 电子书