Rumors and Rumor Control pdf epub mobi txt 电子书 下载 2024


Rumors and Rumor Control

简体网页||繁体网页
Allan J. Kimmel
Routledge
2003-10-3
272
USD 52.95
Paperback
9780805838763

图书标签: 社会学  英文原版  传播学  谣言   


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发表于2024-11-07

Rumors and Rumor Control epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Rumors and Rumor Control epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Rumors and Rumor Control pdf epub mobi txt 电子书 下载 2024



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This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

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