The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.
具体描述
读后感
评分
评分
评分
评分
用户评价
这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。
评分这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。
评分这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。
评分这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。
评分这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有