Persuasive Recommender Systems pdf epub mobi txt 電子書下載 2024

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Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus

2012-8

$ 45.14

9781461447016

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发表于2024-11-08

Persuasive Recommender Systems epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Persuasive Recommender Systems pdf epub mobi txt 電子書下載 2024

圖書描述

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

Persuasive Recommender Systems 下載 mobi epub pdf txt 電子書