新产品开发 pdf epub mobi txt 电子书下载 2024

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Conard Berenson

Harvard Business School

2002-03-06

159

29.00元

Hardcover

9787300041667

图书标签: MBA 管理

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发表于2024-11-13

新产品开发 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

新产品开发 pdf epub mobi txt 电子书下载 2024

图书描述

Most of the readings in this collection were developed for the MBA and ezecutive education proguams of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they build strategies,make choices,organize their activities,and measure performance.The fundamentals are often taught through background notes,which explain best practices,describe management tools,or analyze industries.Fuve such notes are the backbone of this volume on new product development.Inaddition,this title features a Harvard Business School case study plus three articles from journal-reprint collections that HBS Publishing distributes:Harvard Business Review,California Management Review,and Business Horizons.

新产品开发下载 mobi epub pdf txt 电子书