For nearly four decades, video games have captured the imagination and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge. Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone. And more than two-thirds of American households include video games in their daily lives. In a world that seems overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition. There are a few businesses that have stood the test of time, but most startups exit as a quickly as they enter. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. In this groundbreaking anthology, successful founders of entertainment software companies reflect on the challenges and how they survived. Gamers at Work : Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds. Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup. Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business. What you’ll learn How to lead and execute strategy as an entrepreneur. How to develop meaningful, long-term business relationships. How to recognize strategic opportunities and threats. How to take the next step without compromising principles. How to balance dreams with practical considerations. How to avoid the pitfalls that can trigger disaster. How to learn from mistakes and make informed course corrections. How to enter with style and exit with grace. Who this book is for Software professionals or managers, usually working in the video games industry. The audience also includes game developers who are interested in starting their own game studio as well as gamers who are interested in the history of games and game studios.

摩根•兰姆塞

娱乐媒体研究会（EMC）创始人、总裁和首席执行官，EMC是第一个也是唯一一个专门针对游戏行业企业家、最高管理者以及高级经理的协会组织。

兰姆塞还创立了Heretic广告公司，并担任了7年的总裁和首席执行官。现在是圣迭戈国际游戏开发商协会的副主席，并为科诺那多逍遥音乐协会和圣迭戈电影人协会担任战略、市场和技术方面的顾问。

译者简介：

张玳

澳大利亚卧龙岗大学计算机科学学士。主要关注IT产业以及电子游戏产业领域（特别是与任天堂相关的部分），并有多年Web及用户体验相关的经验。热爱读书、设计、培训以及翻译，译著有《任天堂传奇：游戏产业之王者归来》、《超级马里奥：任天堂美国市场风云录》、《精益创业实战》（第2版）》，并曾参与翻译图灵公司的书籍《软件之道：软件开发争议问题剖析》。欢迎读者到图灵社区与其交流。