Understanding Sponsored Search pdf epub mobi txt 电子书下载 2024

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Jansen, Jim

2011-7

298

$ 45.19

9781107628366

图书标签: 计算广告学搜索引擎计算机英文版算法 search Sponsored

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发表于2024-09-21

Understanding Sponsored Search epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Understanding Sponsored Search pdf epub mobi txt 电子书下载 2024

图书描述

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Understanding Sponsored Search 下载 mobi epub pdf txt 电子书