International Marketing & Export Management pdf epub mobi txt 电子书下载 2024

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Albaum, Gerald S.; Duerr, Edwin;

2011-7

1024

710.00元

9780273743880

图书标签: original Marketing 2018

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发表于2024-11-14

International Marketing & Export Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing & Export Management pdf epub mobi txt 电子书下载 2024

图书描述

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

International Marketing & Export Management 下载 mobi epub pdf txt 电子书