Digital marketing now represents 25 per cent of the marketing spend in the UK and this is predicted to move to 50 per cent or higher within the next three years. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. "Understanding Digital Marketing" deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

達米安·瑞恩（Damian Ryan）是數字媒體與數字營銷專傢，他已經在媒體行業的最前綫工作瞭27年。在作為一名數字媒體專傢進入公司融資之前，達米安就於1997年在英國和愛爾蘭建立瞭首批數字機構之一。他是Mediaventura創始閤夥人。

卡爾文·瓊斯（Calvin Jones）是在綫內容策略師、作傢，幫助各種規模的組織在綫上與綫下進行更加有效的交流。

他們還閤寫過《世界上最好的數字營銷活動》一書（同樣由Kogan Page齣版社齣版）。