Demand pdf epub mobi txt 电子书下载 2024

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Adrian Slywotzky

Crown Business

2011-10-4

368

USD 27.00

Hardcover

9780307887320

图书标签: 营销商业 BA

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发表于2024-11-13

Demand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Demand pdf epub mobi txt 电子书下载 2024

图书描述

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Demand 下载 mobi epub pdf txt 电子书