Media Organizations And Convergence pdf epub mobi txt 电子书 下载 2024


Media Organizations And Convergence

简体网页||繁体网页
Gracie L. Lawson-Borders
Lawrence Erlbaum Associates
2005-11-3
224
USD 35.95
Paperback
9780805851984

图书标签: 融合  组织  管理  媒介  传媒   


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发表于2024-11-26

Media Organizations And Convergence epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Organizations And Convergence epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Organizations And Convergence pdf epub mobi txt 电子书 下载 2024



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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. "Media Organizations and Convergence: Case Studies of Media Convergence Pioneers" considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers - Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas - that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass communication, mass media, and related areas of the media industry.

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