Designing for Growth pdf epub mobi txt 电子书下载 2024

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Jeanne Liedtka

Columbia University Press

2011-6-28

248

USD 29.95

Hardcover

9780231158381

图书标签: 设计管理 Thinking Business 设计方法 Design Management 商业

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发表于2024-12-27

Designing for Growth epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Designing for Growth pdf epub mobi txt 电子书下载 2024

图书描述

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Designing for Growth 下载 mobi epub pdf txt 电子书