Improving Online Conversions for Dummies pdf epub mobi txt 电子书下载 2024

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Alan Wrafter

John Wiley & Sons, Ltd

2010

Not for resale

PDF

For Dummies

9780470975701

图书标签: online conversaions Dummies

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发表于2024-12-30

Improving Online Conversions for Dummies epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Improving Online Conversions for Dummies pdf epub mobi txt 电子书下载 2024

图书描述

Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you.

This book explains how you can make sure your ads show on searches that are most likely to convert into sales. It walks you through the steps needed to ensure that your website can attract and generate sales with a better return on investment. We explore how to identify which ad clicks and impressions lead to conversions and how you boost your sales and conversions. We also look at how you can better apportion your marketing spend and even develop your own conversion attribution model. Don’t panic – it’s easier than it sounds!

Improving Online Conversions for Dummies 下载 mobi epub pdf txt 电子书