Football Brands pdf epub mobi txt 电子书下载 2024

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Bridgewater, Sue

2010-4

208

398.00元

9780230232532

图书标签: 足球文化品牌

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发表于2024-11-23

Football Brands epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Football Brands pdf epub mobi txt 电子书下载 2024

图书描述

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Football Brands 下载 mobi epub pdf txt 电子书