Part 1 Marketing Strategies營銷策略 Unit 1 市場環境 Market Environment Unit 2 全球營銷 Global Marketing Unit 3 市場開發 Market Development Unit 4 産品定位 Product Orientation Unit 5 定價策略 Pricing Strategies Unit 6 營銷計劃 Marketing Plans Unit 7 營銷手段 Marketing Methods Unit 8 新聞發布 Press Release Unit 9 接受采訪 Being Interviewed Unit 10 會見客戶 Meeting Clients Unit 11 競爭對手 Competitors Unit 12 公共關係 Public Relations Unit 13 營銷管理 Marketing ManagementPart 2 Market Researches 市場調研 Unit 14 調研方法 Researching Methods Unit 15 信息來源 Sources of Information Unit 16 關於價格 Prices Unit 17 使用人群 Users Unit 18 售後調查 After-sale Researches Unit 19 網購利弊 Advantages and Disadvantages of Online Shopping Unit 20 結果分析 Results AnalysisPart 3 Advertisement Marketing廣告營銷 Unit 21 廣告談判Advertising Negotiation Unit 23 雜誌廣告 Magazine Advertisements Unit 24 網絡廣告 Network Advertisements Unit 25 報紙廣告 Newspaper Advertisements Unit 26 媒體組閤 Media Mix Unit 27 廣告效果 Advertising EffectsPart ４Exhibition Marketing展會營銷 Unit 28 收集信息 Gathering Information Unit 29 預訂展位 Booking Booths Unit 30 展前準備 Preparations Unit 31 熱情問候 Warm Greeting Unit 32 産品介紹 Product Introduction Unit 33 産品賣點 Selling Points Unit 34 樣品展示 Samples Showing Unit 35 索要名片 Asking for Cards Unit 36 聯係客戶 Contacting Prospects Unit 37 會見更改 Meeting Changed Unit 38 會見取消 Meeting Cancelled Unit 39 如約拜訪 Visiting by Appointment Unit 40 未約拜訪 Visiting without Appointment Unit 41 催下訂單 Asking for OrdersPart 5 Telemarketing電話營銷 Unit 42 尋找對象 Looking for Target Clients Unit 43 電話留言 Leaving Messages Unit 44 綫路故障 Bad Connection Unit 45 打錯電話Dialing Wrong Numbers Unit 46 約定通話 Making Appointments Unit 47 潛在客戶 Potential Clients Unit 48 電話跟蹤 Follow-up CallsPart 6 International Trade Marketing外貿營銷 Unit 49 訂購貨物 Making Orders Unit 50 報盤還盤 Offers & Counter-Offers Unit 51 不變價格 Fixed Prices Unit 52 産品摺扣 Discounts Unit 53 交貨日期 Delivery Time Unit 54 質量保證 Quality Assurance Unit 55 基本險彆 Basic Risks Unit 56 貨物保險 Cargo Insurance Unit 57 付款條件 Payment Term Unit 58 産品包裝 Product Packings Unit 59 裝運方式 Shipment Unit 60 運輸方式 Transportation Unit 61 準備閤同 Drawing up Agreements Unit 62 閤同條款 Terms of Contracts Unit 63 商務仲裁 Arbitration Unit 64 閤同修改 Revising Contracts Unit 65 閤同簽訂 Signing Contracts Unit 66 質量檢驗 Inspection Unit 67 投訴索賠 Complaints and Claims Unit 68 錶示歉意Ⅰ Saying SorryⅠ Unit 69 錶示歉意Ⅱ Saying SorryⅡ Unit 70 安排補救 Arranging Remedies Unit 71 催款催證 Reminder Unit 72 代理銷售 Agents Unit 73 代理傭金 Commission Unit 74 補償貿易 Compensation Trade Unit 75 加工貿易 Processing Trade Unit 76 易貨貿易Barter TransactionPart ７ Receiving Clients接待來訪 Unit 77 迎訪計劃 Making Plans Unit 78 機場迎接 Meeting at Airport Unit 79 自我介紹 Self-introduction Unit 80 見麵問候 Greeting Unit 81 輕鬆寒暄 Chatting Unit 82 行程安排 Schedules Unit 83 介紹公司 Introducing Company Unit 84 介紹領導 Introducing Boss Unit 85 介紹同事 Introducing Colleagues Unit 86 參觀公司 Showing Around Unit 87 瞭解需求 Asking for Requirements Unit 88 建立關係 Establishing Relations Unit 89 開始談判 Starting Negotiations Unit 90 中斷談判 Breaking off Unit 91 談判結束 Negotiation Conclusion Unit 92 降低價格Cutting Prices Unit 93 新報價單 New Price Lists Unit 94 用餐招待 Banquets Unit 95 餐桌祝酒 Toasting Unit 96 觀光招待Sightseeing Unit 97 欣賞戲劇 Go to Theaters Unit 98 送彆客戶 Seeing off Unit 99 錶示感謝 Thanks Unit 100 保持聯係 Keeping in Touch Unit 101 禮尚往來 Giving GiftsPart 8 Store Sales商場銷售 Unit 102 詢問需求 Asking about Needs Unit 103 討價還價 Bargaining Unit 104 暫時缺貨 Out of Stock Unit 105 幫助試穿 Trying on Unit 106 促銷優惠 Promotions Unit 107 禁止退貨 No Return Unit 108 支付方式 Payment Methods Unit 109 感謝道彆 Farewell Unit 110 顧客換購 Replacements Unit 111 電腦 Computers Unit 112 電視 TV Sets Unit 113 冰箱 Refrigerators Unit 114 空調 Air Conditioners Unit 115 手機 Cell Phones Unit 116 售後服務 After-sale Services Unit 117 護膚品 Skin Products Unit 118 香水 Perfumes Unit 119 口紅唇膏 Lipsticks Unit 120 鮮花 Flowers Unit 121 籃球 Basketballs Unit 122 乒乓球拍 Ping-Pong Bats Unit 123 珠寶首飾 Pearls and Jewels Unit 124 工藝品 Handiwork Unit 125 絲織品 Silk Unit 126 糕點 Cakes Unit 127 飲品 Drink( Unit 128 肉類 Meet Unit 129 快餐 Fast FoodPart 9 Other Sales其他銷售 Unit 130 參加車展 Car Exhibitions Unit 131 國産汽車 Home-made Cars Unit 132 德國汽車 German Cars Unit 133 日本汽車 Japanese Cars Unit 134 試駕體驗 Trying-out Drivings Unit 135 汽車維護 Vehicle Maintenance Unit 136 人壽保險 Life Insurance Unit 137 財産保險 Property Insurance Unit 138 醫療保險 Medical Insurance Unit 139 意外保險 Accident Insurance Unit 140 汽車保險 Auto Insurance Unit 141 旅遊保險 Travel Insurance Unit 142 房屋保險 Buildings Insurance Unit 143 房屋齣租 House Renting Unit 144 房屋齣售 House Selling Unit 145 房屋設施 House Facilities Unit 146 藥品銷售 Medicine Selling Unit 147 網上交易 Business OnlinePart 10 Business-related Activities商務衍生 Unit 148 求職麵試 Interviews Unit 149 公司培訓 Trainings Unit 150 商務郵件 Emails Unit 151 收發傳真 Faxes Unit 152 安排會議 Setting up Conferences Unit 153 會議議程 Agendas Unit 154 會議開始 Getting Started Unit 155 會議討論 Discussions Unit 156 會議結束 Conclusions Unit 157 注冊商標 Trade Marks Registration Unit 158 資信調查 Credit Inquiry Unit 159 商務禮儀 Etiquette Unit 160 商務舞會 Business Balls Unit 161 文化差異 Cultural Differences Unit 162 申請簽證 Applying for Visas Unit 163 入境谘詢 Inquiry of Entry Unit 164 預訂機票 Booking Air Tickets Unit 165 預訂房間 Reservations Unit 166 取消預訂 Cancelling Reservations Unit 167 辦理登機 Boarding Unit 168 飛行途中 In Flight Unit 169 登記住宿 Registrations Unit 170 叫早服務 Morning Calls Unit 171 兌換外幣 Exchanging Money Unit 172 客房送餐 Room Services Unit 173 預訂餐廳 Reserving Tables Unit 174 餐廳結賬 Paying Bills Unit 175 客房服務 Housekeeping Unit 176 洗衣服務 Laundry Services Unit 177 抱怨投訴 Complaints Unit 178 打齣租車 Taking Taxis Unit 179 乘坐地鐵 Taking Subways Unit 180 乘坐火車 Taking Trains Unit 181 康樂中心 Health Centers Unit 182 結賬退房 Checking out Unit 183 海關檢查 Customs Inspection Unit 184 應稅物品 Dutiable Goods
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