In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:

· balancing drama and information (‘heat’ vs. ‘light’)

· generating and evaluating story ideas

· the secrets to crafting good ledes

· creating strong packages for the internet, tv, and radio

· the specific requirements of writing for print and broadcast

· the art of the interview

Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.

Includes an extensive "reporter’s toolbox" of checklists, techniques, and resources

迈克·华莱士 Mike Wallace，美国新闻界传奇记者、主持人，在其职业生涯中几乎获得了一位电视新闻记者所能获得的全部奖项，包括21次艾美奖、3次皮博迪奖。他是CBS王牌新闻节目《60分钟》的创始人，之后担任该节目的主持人近40年之久，曾经采访过全球无数著名的政治 人物和各界名流，以辛辣、强硬的主持风格而著称。

贝丝·诺伯尔 Beth Knobel，美国福特汉姆大学新闻学教授，有二十余年的记者、制片人职业生涯，曾连续7年担任美国哥伦比亚广播公司驻莫斯科分社的社长。