Kellogg on Marketing pdf epub mobi txt 電子書下載 2024

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Calder, Bobby J. 編

2010-9

426

217.00元

9780470580141

圖書標籤: markeing Marketing Kellogg 技能提高

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发表于2024-11-26

Kellogg on Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Kellogg on Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Kellogg on Marketing 下載 mobi epub pdf txt 電子書