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出版者:Cengage Learning EMEA

作者:Eliyathamby A. Selvanathan

出品人:

页数:276

译者:

出版时间:2003-12-9

价格:AUD 91.5

装帧:Paperback

isbn号码:9780170130431

丛书系列:

图书标签:

Business Statistics
Australia
Data Analysis
Statistics
Quantitative Methods
Business
Economics
Higher Education
Textbook
Research

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具体描述

Written for a one-semester introduction to business statistics, the third abridged edition of "Australian Business Statistics" contains 14 of the 24 chapters that appear in the new third edition of the comprehensive companion volume. The content of the abridged edition has been structured to include the topics most commonly taught in the one-semester subject offered at universities in Australia and New Zealand. If you and your students have encountered difficulty in covering all of the content offered in the more comprehensive business-statistics textbooks, this abridged edition could be the solution you have been looking for. Following the style of the comprehensive volume, the abridged text uses the authors' unique three-step approach to problem solving in order to teach students how to apply statistics to real business problems. Students learn to identify the right technique by focusing on the relationship between the problem and data type. They then learn to compute the answer either by hand or using Microsoft[registered] Excel. Finally, they interpret the results in the context of the problem.

这本书《Australian business statistics》提供了全面而深入的商业统计分析工具和方法，其核心目标是为读者系统地理解澳大利亚企业环境中的经济现象、趋势和数据规律。书中详细探讨了统计学在商业决策中的重要作用，从基础概念出发，逐步引导读者掌握如何解读和应用各种统计工具。通过丰富的案例分析，作者展示了统计方法在实际企业管理中的价值，包括市场调研、竞争力评估以及资源配置优化等方面。这本书不仅涵盖数据收集与处理流程，还详细介绍了常见的描述性统计、预测模型及其背后的理论基础，使读者能够从宏观角度把握经济动态。书中内容经过系统排列，帮助读者理解澳大利亚市场的特殊性和行业特点，特别强调对不同部门、企业规模及区域差异的关注。在分析方法部分，作者深入讲解了多种统计技术，如回归分析、时间序列预测等，并结合真实案例展示其在实际操作中的应用。这些内容不仅适用于商业管理专业的人员，还为相关领域的从业者提供了宝贵的参考框架。书籍还特别注重数据可视化技巧，教授读者如何利用图表和图形更直观地呈现复杂信息，使得专业统计内容更加易于理解与传播。此外，书中融入了最新的研究成果和行业报告，确保信息的前沿性和实用性。通过对各类商业数据的系统梳理，该书不仅帮助读者提升分析能力，还为其提供了一套科学、严谨的统计思维体系。整个书籍结构合理，逻辑清晰，使每个章节都能深入探讨相关主题。对于希望掌握数据驱动管理决策的读者，该资源无疑是一份宝贵的学习资料。它不仅注重理论知识的传授，更强调实践应用，通过详细的实例和说明，帮助读者将复杂的统计概念转化为具体行动。无论是初学者还是有一定背景的专业人士，这本书都能提供有价值的指导，为他们深入理解和利用商业数据奠定坚实基础。总体而言，《Australian business statistics》是一套系统性而全面的统计分析指南，通过详细的内容安排和丰富的案例，使读者能够深入挖掘澳大利亚市场的数据，提升自己的商业洞察力。作者对理论与实践相结合的注重，使这本书不仅适合学术研究，更适用于实际业务环境中的应用场景。这是一份经过精心设计、内容翔实且富有价值的专业著作。

作者简介

目录信息

Preface Resources guide
1. What is statistics?
PART 1: DESCRIPTIVE MEASURES AND PROBABILITY
2. Graphical descriptive methods
3. Numerical descriptive measures
4. Probability
5. Probability distributions
PART 2: STATISTICAL INFERENCE
6. Statistical inference: Introduction
7. Sampling and sampling distributions
8. Estimation: Describing a single population
9. Hypothesis testing: Describing a single population
10. Additional tests for qualitative data: Chi-squared tests
11. Simple linear regression and correlation
12. Multiple regression
PART 3: APPLICATIONS
13. Time-series analysis and forecasting
14. Index numbers
Appendix A: Answers to selected even-numbered exercises
Appendix B: Solutions to self-correcting exercises Appendix C: Tables Index
· · · · · · (收起)