An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear. Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black. Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured. The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe, or should we reject this as the ultimate false economy and advocate a return to real fashion, bolstered by the principles of individualism and style pedigree? In this impassioned book, Siegle analyses the global epidemic of unsustainable fashion, taking stock of our economic health and moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights, Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.

露西·希格尔，英国在报道社会和环境正义方面议题首屈一指的记者。从2004年起，她每周在《观察家报》（Observer）撰写以道德生活为题的专栏。同时，她也为《泰晤士报》（The Times）、《嘉人》（Marie Claire）和Grazia等杂志撰写专题报道。为探讨发展中国家的劳工权益与工人处境，希格尔长期认真研究自己的衣橱，并观察时尚界泛滥的消费主张。她花了五年时间研究并推动以永续及公平合理的风格，来取代贪得无厌的廉价、快速时尚。希格尔在2005年发起《观察家报》道德奖，堪称“绿色环保界的奥斯卡奖”。2011年，她与英国奥斯卡影帝柯林·费斯的妻子莉米亚·费斯共同发起绿地毯计划（The Green Carpet Challenge），致力于将环保融入时尚，并成功号召梅里尔·斯特里普等知名影星在奥斯卡红地毯上穿着环保时尚服装。另外，希格尔也担任伦敦艺术大学的客座教授。