¿Que tiene Disney que todo lo que toca lo convierte en magia? ¿Se puede aprender su sistema y aplicarlo en cualquier empresa? Lee Cockerell esta convencido que si, puesto que ha visto desde la primera fila y en accion el sistema que se ensena en el Disney Institute y se practica cotidianamente en los parques de atracciones de Disney. Las diez estrategias que nos explica el autor pueden ser aplicables por cualquier tipo de empresa y hacerlo es casi una garantia de exito. The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadershipthe kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the worlds number one vacation destination. But as Lee demonstrates, great leadership isnt about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. Combining surprising business wisdom with insightful and entertaining stories from Lees four decades on the front lines of some of the worlds best-run companies, Creating Magic shows all of us from small business owners to managers at every level how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.