Integrated Marketing Communications (Cim Student Series) pdf epub mobi txt 电子书下载 2024

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Tony Yeshin

Butterworth-Heinemann

1999-07-13

320

USD 39.95

Paperback

9780750619233

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发表于2024-09-22

Integrated Marketing Communications (Cim Student Series) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Integrated Marketing Communications (Cim Student Series) pdf epub mobi txt 电子书下载 2024

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Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Integrated Marketing Communications (Cim Student Series) 下载 mobi epub pdf txt 电子书