Thinking and Deciding has established itself as a required text and important reference work for students and scholars of human cognition and rationality. In this, the third edition, Jonathan Baron delves further into many of the key questions addressed in the previous editions. For example, how should we think? What, if anything, keeps us from thinking that way? How can we improve our thinking and decision making? Baron has also revised or expanded his treatment of topics such as risk, utilitarianism, Baye's theorem, moral thinking, trust, utility measurement, and decision analysis and values. By emphasizing decision making, Baron has made Thinking and Deciding, Third Edition more relevant to researchers in applied fields, such as medicine, business, public policy, and law, while maintaining its appeal to graduate and undergraduate students.

Jonathan Baron，美國賓夕法尼亞大學心理係教授，哈佛大學心理學學士學位(1966年)，密歇

根大學心理係博士學位(1970年)。曆任美國賓夕法尼亞大學助理教授、副教授、教授。Baron教授曾擔任美國判斷與決策學會(Society for Judgment and Decision Making)主席(2006—2007)，並擔任該學會會刊Judgment and Decision Making主編。迄今為止，他齣版專著9本，發錶學術論文180餘篇。其研究領域和興趣不僅包括判斷與決策的理論研究，也廣泛涉及政治、公共事務、法律、醫學等領域的決策。本書是Baron教授影響最為廣泛的著作之一。