Strategic Marketing Communications pdf epub mobi txt 電子書下載 2024

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Paul R Smith

Kogan Page

1999-8-28

300

USD 45.00

Paperback

9780749429188

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发表于2024-12-04

Strategic Marketing Communications epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Marketing Communications pdf epub mobi txt 電子書下載 2024

圖書描述

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective the book features case studies and model documents and checklists. It covers the key areas of the marketing communications process, strategic alliances, integrated strategies, international marketing communications, and considers the future trends that are likely to emerge. The book includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs. Some of the wider issues of marketing communications, including the ethical, legal and financial aspects, are also considered.

Strategic Marketing Communications 下載 mobi epub pdf txt 電子書