International Marketing pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Roger Bennett

Kogan Page

2002-12-17

362

USD 35.00

Paperback

9780749438081

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发表于2024-11-27

International Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This manual on international marketing is designed for students of the subject, as well as practitioners wanting to maximize their impact abroad. Seeking to take a straightforward approach, the volume explores the current issues in international marketing, including the tactical, operational and strategic issues at play in global marketing. This third edition is revised and features case studies and teaching materials. It is accompanied with a free CD-ROM. Section One explores the trading environment, covering international trade, regional analysis techniques and territories including the North Atlantic, Pacific Rim and the Third World. The second section examines organizing for international markets, covering market research, market screening techniques, entering international markets, export methods, global products, global pricing, international advertising, and more.

International Marketing 下载 mobi epub pdf txt 电子书