Direct and Digital Marketing in Practice pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Brian Thomas

A&C Black

2011-3-15

352

USD 55.00

Paperback

9781408127520

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发表于2024-09-21

Direct and Digital Marketing in Practice epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Direct and Digital Marketing in Practice pdf epub mobi txt 电子书下载 2024

图书描述

New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing. Topics covered include the new marketing landscape, gaining customer insight, planning and budgeting for maximum return on investment, the impact of the Internet on marketing strategy and how to integrate your traditional and digital media campaigns. This essential guide features detailed explanations of key concepts and many practical examples to illustrate how to implement best practices and take advantage of highly enhanced direct marketing reporting data.

Direct and Digital Marketing in Practice 下载 mobi epub pdf txt 电子书