Consumer Behaviour pdf epub mobi txt 電子書下載 2024

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Roger Blackwell

INTERNATIONAL THOMSO

2005

816

355.00元

Paperback

9780324378320

圖書標籤: 論文 textbook marketing

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发表于2024-11-27

Consumer Behaviour epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Consumer Behaviour pdf epub mobi txt 電子書下載 2024

圖書描述

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Consumer Behaviour 下載 mobi epub pdf txt 電子書