Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) pdf epub mobi txt 电子书下载 2024

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Dung Nguyen

Springer

1997-08-31

329

USD 199.00

Hardcover

9780792399643

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发表于2024-11-13

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) pdf epub mobi txt 电子书下载 2024

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Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 下载 mobi epub pdf txt 电子书