Beyond Business

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☆☆☆☆☆
出版者:Weidenfeld & Nicolson
作者:John Browne
出品人:
頁數:310
译者:
出版時間:2010-2-8
價格:GBP 20.00
裝幀:Hardcover
isbn號碼:9780297859154
叢書系列:
圖書標籤:
  • 傳記
  • 商業
  • 創業
  • 領導力
  • 管理
  • 個人成長
  • 職業發展
  • 成功學
  • 創新
  • 戰略
  • 思維模式
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具體描述

Once a lacklustre organisation, BP became one of the world's biggest, most successful, and most admired companies in the new millennium. John Browne, the company's CEO for 12 years, invented the oil 'supermajor' and led the way on issues such as climate change, human rights and transparency. In Beyond Business, Browne brings to life what he learnt about leadership in a tough industry. His story encompasses the insights gained as he transformed a national company, challenged an entire industry, and prompted political and business leaders to change. He takes us across the world on adventures that include going toe-to-toe with both tyrants and elected leaders, and involve engineering feats which in many ways rival those of going to the moon. And he shares his views on the true purpose of business and the leadership needed to tackle the grand challenges of our era. It is also a story of failure and human frailty as Browne reveals how his private and public lives collided at frightening speed in full view of the world, prompting his abrupt resignation as CEO of BP. A rich memoir, Beyond Business is a must for anyone searching for a refreshing, inspirational and human view of business and leadership.

《Beyond Business》是一本麵嚮從業者和管理者的權威指南,旨在幫助讀者深入理解現代商業環境中的核心挑戰與變革趨勢。這本書聚焦於企業在快速變化的市場中如何提升競爭力、優化運營流程,並為員工提供更具吸引力的職業發展路徑。通過係統化的分析和實際案例,讀者將能夠掌握關鍵理論與實用技巧,增強應對復雜商業挑戰的能力。 書籍內容涵蓋瞭多個重要主題,包括創新驅動的發展模式、數據驅動決策的實施方法以及跨文化管理在全球化背景下的重要性。它不僅介紹瞭企業如何建立靈活的戰略框架,還詳細探討瞭客戶需求與市場變化之間的緊密關係。此外,書中強調瞭領導力和團隊建設的關鍵要素,為讀者提供瞭一套全麵的管理工具箱。 一部分章節深入剖析當今經濟環境下的競爭壓力,解釋如何通過持續改進和技術創新實現長足發展。這裏還特彆注重對企業文化與員工士氣之間關係的探討,指齣在激烈的市場競爭中,營造積極嚮上的工作氛圍尤為重要。書中的案例分析展示瞭一些成功企業如何通過實際行動應對行業變革,為讀者提供瞭可藉鑒的經驗。 《Beyond Business》還特彆關注職場技能的更新與提升,幫助讀者認識到在數字化時代所需掌握的新知識與工具。通過詳細的實例和深刻的見解,這本書不僅讓讀者瞭解理論,還提供瞭具體可行的解決方案,鼓勵他們在工作中實踐、反思與成長。 作者在書中運用瞭廣泛的行業背景與前沿數據,確保內容既貼近實際需求,又具備前瞻性。文章結構清晰,邏輯嚴密,每一章節都通過具體實例和分析點增強瞭可讀性和實用性。這種全麵且詳盡的寫作方式,使得讀者能夠在閱讀過程中獲得全麵的商業知識,同時激發對自己職業發展的思考。 書中對於全球化趨勢、行業標準及法律法規的探討,也為跨國經營提供瞭有價值的參考。在每個重要節點,作者都強調靈活性和適應性的重要性,這是當前企業必須掌握的一套能力。通過這些內容的綜閤剖析,讀者不僅能理解商業環境的復雜性,還能學會在紛繁復雜的情況下做齣明智決策。 總體而言,《Beyond Business》以其深度和廣度,為讀者打開瞭洞悉現代商業世界的大門。它不僅提供瞭理論知識,更強調實際應用,幫助讀者在不斷變化的環境中找到應對策略,並通過持續學習實現自我超越。這本書不僅是一部商業指南,更是一份有價值的職業成長手冊。

作者簡介

目錄資訊

讀後感

評分☆☆☆☆☆

When it first caught my eyes on FT book review, I knew the book was a must-read for me. Regarded as one of the most influential people in the oil & gas industry as CEO of BP, his autobiography should be worth reading. So I waited for a couple of weeks for i...

評分☆☆☆☆☆

When it first caught my eyes on FT book review, I knew the book was a must-read for me. Regarded as one of the most influential people in the oil & gas industry as CEO of BP, his autobiography should be worth reading. So I waited for a couple of weeks for i...

評分☆☆☆☆☆

When it first caught my eyes on FT book review, I knew the book was a must-read for me. Regarded as one of the most influential people in the oil & gas industry as CEO of BP, his autobiography should be worth reading. So I waited for a couple of weeks for i...

評分☆☆☆☆☆

When it first caught my eyes on FT book review, I knew the book was a must-read for me. Regarded as one of the most influential people in the oil & gas industry as CEO of BP, his autobiography should be worth reading. So I waited for a couple of weeks for i...

評分☆☆☆☆☆

When it first caught my eyes on FT book review, I knew the book was a must-read for me. Regarded as one of the most influential people in the oil & gas industry as CEO of BP, his autobiography should be worth reading. So I waited for a couple of weeks for i...

用戶評價

评分☆☆☆☆☆

信息多,對行業的洞察少。公司CEO果然可以通過不斷收購來建立影響力。行業還是推崇大就是牛

评分☆☆☆☆☆

信息多,對行業的洞察少。公司CEO果然可以通過不斷收購來建立影響力。行業還是推崇大就是牛

评分☆☆☆☆☆

居然還沒標注。馬剋一下。

评分☆☆☆☆☆

信息多,對行業的洞察少。公司CEO果然可以通過不斷收購來建立影響力。行業還是推崇大就是牛

评分☆☆☆☆☆

居然還沒標注。馬剋一下。

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