Handbook of Tourist Behavior pdf epub mobi txt 電子書下載 2024

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Kozak, Metin (EDT)/ Decrop, Alain (EDT)

2008-12

286

$ 178.54

9780415993609

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发表于2024-07-21

Handbook of Tourist Behavior epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Handbook of Tourist Behavior pdf epub mobi txt 電子書下載 2024

圖書描述

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. "The Handbook of Tourist Behavior" will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Handbook of Tourist Behavior 下載 mobi epub pdf txt 電子書