图书标签: 市场营销
发表于2024-11-10
Viral Marketing pdf epub mobi txt 电子书 下载 2024
The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.
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Viral Marketing pdf epub mobi txt 电子书 下载 2024