The Business of Culture pdf epub mobi txt 電子書下載 2024

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Lampel, Joseph/ Shamsie, Jamal/ Lant, Theresa K.

2005-7

344

$ 56.44

9780805855821

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发表于2024-11-28

The Business of Culture epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Business of Culture pdf epub mobi txt 電子書下載 2024

圖書描述

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

The Business of Culture 下載 mobi epub pdf txt 電子書