Product Innovation pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Rainey, David L.

2005-6

640

$ 124.30

9780521842754

图书标签: Marketing

喜欢 Product Innovation 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-14

Product Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Product Innovation pdf epub mobi txt 电子书下载 2024

图书描述

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

Product Innovation 下载 mobi epub pdf txt 电子书