International Cases in Tourism Management pdf epub mobi txt 電子書下載 2024

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Horner, Susan/ Swarbrooke, John

2004-1

410

$ 72.26

9780750655149

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发表于2024-11-29

International Cases in Tourism Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

International Cases in Tourism Management pdf epub mobi txt 電子書下載 2024

圖書描述

"International Cases in Tourism Management" includes: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and case studies of particular types of tourism, such as ecotourism and cultural tourism. The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. It includes a wide-ranging collection of pertinent case studies from around the world. It is an ideal companion volume for both tutors and students of tourism.

International Cases in Tourism Management 下載 mobi epub pdf txt 電子書