New Directions in International Advertising Research pdf epub mobi txt 电子书 下载 2024
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Taylor, Charles R. 编
2002-9
296
$ 155.88
9780762309504
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New Directions in International Advertising Research epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
New Directions in International Advertising Research pdf epub mobi txt 电子书 下载 2024
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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