Leap to Globalization pdf epub mobi txt 电子书下载 2024

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Korine, Harry/ Gomez, Pierre-Yves/ Ghoshal, S. (FRW)

2002-6

176

253.00元

9780787962111

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发表于2024-05-17

Leap to Globalization epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Leap to Globalization pdf epub mobi txt 电子书下载 2024

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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Leap to Globalization 下载 mobi epub pdf txt 电子书