Typography and Language in Everyday Life (Language in Social Life) pdf epub mobi txt 电子书下载 2024

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Sue Walker

Pearson ESL

2001-03-22

224

USD 29.33

Paperback

9780582357556

图书标签: Education

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发表于2024-11-14

Typography and Language in Everyday Life (Language in Social Life) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Typography and Language in Everyday Life (Language in Social Life) pdf epub mobi txt 电子书下载 2024

图书描述

An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.

Typography and Language in Everyday Life (Language in Social Life) 下载 mobi epub pdf txt 电子书